The Sequencing Strategy

The advice was never wrong, only badly compressed. It is not do one thing. It is do one thing long enough.

August 30, 2026 · Entrepreneurship · 6 min read

The Sequencing Strategy

For years, people have asked me the same question: how do you work on so many things and still get anything done?

I never had a useful answer. I would talk about systems, or energy, or being organised. None of that is wrong. Systems are most of how anything I run keeps running.

It just answered a different question. Systems tell you how something gets to the point of running without you. They do not tell you when it has, or what you are allowed to do the moment it does. So the honest answer was closer to a shrug.

The question bothered me because I kept hearing the same advice from people I respect: do one thing. Pick your lane. Drop everything else.

For a lot of people that advice is simply right. They have one thing. They want one thing. Everything they have goes into it, and they reach a depth that is not available any other way. There is nothing to fix there, and if that is you, the rest of this will not be very useful.

Some of us are built the other way. The ideas keep arriving whether or not there is room for them.

I never followed that advice. Not because I lacked the discipline. Because I did not want to.

Dropping every other idea felt like cutting off a limb to walk faster. So I kept them. All of them. No one left behind.

I never thought of that as a failure, and I still do not. I believe in following the ideas. But there is always a small voice arguing the other way. It turns up whenever something takes longer than it should, quietly suggesting that all of this would be easier with one thing on the list.

I finally heard it said properly in a short video series by James CK Lim. The correction was one word long.

Not one thing. One thing long enough.

It was never a question of how many. It was a question of how long.

He calls it sequencing. You do not abandon the other things. You decide what order to do them in.

Long enough has a definition

The trouble with “focus” as advice is that it never says until when. So we each fill in our own number. The number is usually whenever this stops being fun.

A new company needs you to make every decision. So does a new codebase, a new market, or a new discipline.

At first, you do not know who does what. You do not know where things live or why they work that way. Every small action requires a decision.

It has the texture of getting a fire going in bad weather. You are on your knees, shielding it, blowing until you see spots. All of your attention sits inside a space the size of your two hands.

This is the stretch that does not divide well. Start two things at once and both receive half your attention. That is exactly when each one needs all of it.

We often get this wrong in both directions. We leave during the expensive stretch and call the work a bad fit. We also start something new during that stretch because the new thing feels exciting.

Over time, the same decisions repeat. They become habits, defaults, or written processes. The work starts costing less attention.

That is the point you are looking for. It is not a feeling. You can test it with three questions, and all three need a clear answer. Notice that all three are really asking the same thing: how far along are the systems.

Did it hold through an absence you did not plan? Not a quiet week you prepared for. Think of an illness, a trip that ran long, or a crisis somewhere else. If the work fell apart when you left, your attention was still holding it together.

Have the decisions stopped being decisions? At first, every situation needs your judgement. Later, familiar situations follow defaults or written guidance. Count how many calls still need you specifically.

What does re-entry cost? Return after two weeks away. If you need an afternoon to catch up, the thing is running. If you need a month, you were the thing running.

None of these questions asks whether the work is finished. They do not ask whether it is succeeding or whether you still enjoy it. They ask whether it still needs your hands.

Where this breaks

This idea can sound like permission to start everything. It is not.

The three questions are easy to answer generously in your head. They are harder to answer against the last four weeks.

Wanting to start the next thing makes honest judgement even harder. You want the current work to be ready without you. That can make you mistake hope for evidence.

Some ideas also expire while they wait. The market can move. Someone else can ship the idea. A person who made it possible can take another job.

Sequencing assumes that your ideas can wait. Some cannot.

Not everyone can sequence their work this way either. If your income depends on three things running at once, you are not undisciplined. You are responding to your constraints.

Advice about focus is always cheaper to give than to follow.

The bigger limit is the one I keep having to relearn. Energy is not infinite, and it does not hold steady across a life. The number of things you can bring through the expensive stretch yourself goes down, not up.

That is not an argument for abandoning ideas. It is an argument for widening what counts as your hands. A thing that runs without you is almost never a thing that learned to run by itself. It is a team, an operator, a partner, or money that buys someone else’s time.

So the threshold is not only something you wait for. It is something you can build toward on purpose, and doing that earlier is how the sequence stays long enough to hold everything you still intend to do.

What I say now

When people ask the question now, I no longer reach for an answer about systems.

I am not working on many things at once. I am working on one thing. I am standing near several others that are running, mostly because someone other than me is running them.

The list has not become shorter. Only one thing gets my hands at a time. The next one waits until the current one can pass all three questions.

I no longer think the advice was wrong. It was compressed until it stopped being useful.

“Do one thing” is a rule you either obey or fail. “Do one thing long enough” asks you to judge where you really are.

So maybe that is the question worth carrying. Not what should I drop, but what am I holding right now? And is everything else truly running, or only waiting for me to notice that it stopped?